Here Comes The Stork Blog

Editing Your Photos

Did you know that professional photographers edit practically all their photos? I’m talking pros here! So, don’t be discouraged if after taking all the time to set up perfect shots they turn out…well, less than perfect.

Even if you don’t have expensive editing software, there are easy things you can to to tweak your pics to perfection (or at least close). I know what you’re thinking. You don’t want to have to purchase expensive software to edit your photos. Let me ask you…does FREE fit in your budget?

Meet Google’s Picasa. Picasa is a free download that packs an impressive amount of features. You can perform basic editing like rotating, cropping, straightening and brightening. Plus you can make collages, posters, movies and so much more!  It will also gather all the photos on your computer and organize them for you. You will enjoy playing around with Picasa not only for your eBay listing pics but your personal photos as well. (OK, commercial is over.)

If you’ve set up your photos as described earlier this week, you will only have basic editing to do. The purpose of setting up your photos is to minimize editing time. So today we will cover very basic editing: rotating, cropping and brightening.

Rotating

Haven’t you seen photos like this on eBay?

Actually, I’ve seen much worse. This is a good photo that just needs to be rotated. It is annoying to buyers to have to strain their necks to check out your pic. Don’t annoy your buyer from their first look at your item for sale.

Take a second to rotate…

There!  Much better!

Cropping

If your shot has distracting things in the background, get rid of them! Here’s a sample shot I just took. You can see my light, floor and my foot. At least my floor is clean, and I recently had a pedicure…but still no one wants to see that!

And after a quick rotate, crop and brightening (which took me about 15 seconds)…

Totally worth 15 seconds of “work”, don’t you think?

Brightening

A quick adjustment to the lighting can improve a shot as well. Picasa makes it very easy with a slide bar adjustment labeled “Fill Light”. You can see the changes to your photo while you are making them. Nothing becomes permanent until you click “apply”.

Here is a screenshot of Picasa’s basic editing tools.

This is the screen you work in to edit your photos.

Well, there you have only the basics. You can do so much more with editing. If you enjoy it, the best way to learn is to just play around with it.

I hope you have gained a few nuggets of photo knowledge this week.  Thanks to all who have commented! You have helped make my first blogging experience a positive one.

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Taking the Shot

Yes! We really get to take photos today!
Now that our background and lighting are set up, it’s finally time to take some pics.

Here are a few guidelines to consider:

Posing Your Item
Take some time to arrange your object. If you are photographing an outfit, arrange it like an outfit. Position the sleeves and/or legs in a natural and fun pose. If you are photographing a toy, pose it in an attractive way. To get ideas of how to pose your items, look for similar items in catalogs, online stores or even eBay…check out your competition!

(Photos by Jaci. Visit her eBay store,  Miss Noodle’s Closet.)

Straight From Above

To photograph clothing or anything else lying flat, you must get directly above the object to achieve shots like those above. You can use a tripod with a horizontal arm attachment, or you can just lean directly over your object.  I place my foam core background directly on the floor and lean over it to take the photo.  (Tip: If you have long hair, you may want to put your hair up to take photos!)

Focus!

OK…this may seem like a no-brainer, but haven’t you seen terribly out of focus shots over and over again on eBay?  There is no excuse for this. It makes your listings seem very unprofessional. Get a focused shot. Period.

Fill the Frame
Get in close to take your shot. Fill the entire frame with the object. Remember, those gallery photos are small. Your buyers want to see as much detail as possible before handing over cash to you.

This photo is very nice, but there is a lot of white space around the object. This is going to look really tiny in a gallery shot.

This one shows much more detail. It fills the space much better and will be easier to see in a gallery shot.

Multiple Shots, Multiple Angles

Take several photos of your object and from different angles. This will allow the buyer to visualize your item better. Take close up photos of any details, flaws or damage. Your goal is to accurately depict the item, not make it look better than it actually is. The more details you provide, the more comfortable your customer will be to purchase an item from you.

A nice close up shot of the silver piece.

A detail shot of the silver piece.

Include a Point of Reference

This will not apply to everything, but if you are selling something small and taking great up-close shots there is a chance your buyer may think the object is larger than it actually is.  It is a good idea to include a common object such as a quarter, can of soda or even a ruler in the photo to help the buyer judge scale better.

How big do you think these are?  You really can’t tell from this photo.

This photo leaves no doubt as to the size of this silver piece.

I hope these tips will help you take better pictures for your listings!

Got some tips of your own?  Share them!  We’d love to hear from you!

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Setting Up the Perfect Shot: Lighting

I know you really want to pick up those cameras and start snapping shots, but taking the time to properly set up will produce much better results! Yesterday we talked about backgrounds. Today we will focus on lighting.

Lighting

You are not going to get a great photograph if your lighting is poor.  There are several lighting sources to consider.

Natural Light

This one will fit any budget!  Open up the blinds and let the sun shine in.  Your goal is to get even, indirect light not bright, harsh light.  If your sunlight is too direct your colors will be overexposed.  Try windows facing different directions all over your house until you find the right light.

Full Spectrum Lamps

These are my personal favorite.  These lights are cool burning and produce a light similar to natural light.  They come in a range of sizes and prices.  Joann’s (the craft store) carries a brand called the OttLite. (Right now they are running a 50% off sale on all their OttLites.) You will find these other places as well, just google “Full Spectrum Lamp” and many choices will come up.

I purchased one for my desk as well as one for my husband’s desk. When I’m ready to take photos, I use both lamps on opposite sides of my background to produce nice, even lighting.

Professional Lighting Kit

The lighting of my dreams…If you’re like me, you’ll have to save up for this one.  Here is a professional lighting kit that belongs to one of our very own Storks (thanks, Jaci for letting me use this pic!) You will not find better lighting for your eBay listing photographs. This one from Table Top Studio is priced at $425. (I told you, you might have to save up!)  Consider how many items you photograph and how much time you spend editing those photos…it just might be worth it!

Speedlites and Diffusers

Another option to consider is an attachment to your camera in the form of a Speedlite or Diffuser (or both!).  Speedlites and Diffusers help “spread out” the light so it is more even over the entire object you are photographing and not so focused like a spotlight.  You will need to search for one designed especially for your camera.  Shop around for these…the prices vary a lot! Don’t forget to check eBay for used ones as well.

Now for some Stork examples…

This is from Kim. She uses foam core board for a background and a professional lighting kit. You can see more samples of her photos here and here.

Here is a photo by Shannon.  See what a lovely background a sea grass mat can make! You can see more of Shannon’s photos here. Shannon takes most of her photos at night (when those precious 5 kids are in bed) and uses a Speedlite.

And here is a recent photo I took using foam core as a background and full spectrum lamps for my lighting.

I’d love to hear more suggestions for lighting! What is working for you?

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Setting Up the Perfect Shot: Backgrounds

To end up with great listing photos, you have to start by taking some time to set up your photo shooting area.  There are two main things to address in this set up time:  background and lighting.  Today we will focus on backgrounds.

Backgrounds

The background of your photos needs to be uncluttered. There should be nothing to distract from the object you are photographing.  It should also be a contrasting color to the object to make your item stand out even more. The most widely used colors for backgrounds are white and black, although other colors may certainly be used effectively.  Here are some great choices for you to consider:

Poster board

Poster board can be found everywhere…even the grocery store.  It is inexpensive and comes in many sizes and colors.  To photograph a large object, two or more pieces can be placed side by side.  It is easy to store flat or rolled up when not in use.

Foam Core Display Board

Foam Core Detail

Foam Core Board can be purchased at office supply stores.  Foam Core is a little more expensive than poster board but will probably last longer. It is available in many sizes and colors. Flat sheets as well as display boards are good choices for photography backgrounds.  A display board can be closed for storage.  Since foam core boards are rigid, you need to consider where you might store one when you aren’t using it. (I slide mine behind our piano.)

Seagrass Mats

Seagrass mats as well as bamboo mats are another option to consider as photography backgrounds. These can be purchased very inexpensively in discount stores and even some dollar stores. Many colors and textures of objects show nicely on this background, and it is especially effective when photographing something red.  Storage is a breeze…just roll it up!

There are many more possibilities for backgrounds. Many different types of fabrics work well. If you have one you use and like, please share it with us!

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Great Listings Begin With Great Photos

You have a new blogger again this week. Hi, my name is Melisha, and I’m one of the Mods at HCTS. This is my first EVER blog entry, so take it easy on this newbie! (Please.) Let’s get started…

So, now that we’re all organized (you are, right?), it’s time to get listing!

Step one…take some photos. What? You hate this part of the listing process? You just can’t seem to get your photos right no matter what you do? Then you’ll want to stay tuned this week.

Even though I can take some pretty decent photos (if I do say so myself), I do not consider myself an expert by any means. I have asked some Storks to help me out.  These ladies are just a few of the talented photographers among our members who are willing to share their knowledge with us as well as their photos. Today’s examples are from Kim and Shannon. Thanks, Ladies!

I will take you through the entire process step by step. We will talk about backgrounds, lighting, posing your items, editing and more! By the end of this week you will be equipped to take your own amazing photos like these:

So get those camera batteries charged up and meet me here every day this week.  You might even have some tips to share as well, so jump on in with your comments. That’s what we Storks do!

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Tackle the Clutter – Receipts

You know that children’s book “Popcorn”? The one where the kids pop so much popcorn that it fills the whole house and even comes out the chimney? Well, sometimes I feel like my house is taken over by receipts and I wouldn’t be surprised to come home some day and find receipts spewing out of my chimney.

I’ve been blogging all week about my organizational systems for inventory, mileage and keeping track of cash purposes. I’ve been showing you select little snippets of my office to illustrate my posts. But the truth is, even though I do have a good inventory system and I do keep track of my mileage and cash purchases, I’m not immune to the clutter that can overwhelm all of us.

All week while I have been blogging, I’ve been sitting at my desk with it looking like this.

Um, yeah….not pretty. Between holiday toy selling and other goings-on, my desk has become a dumping ground for receipts, packaging supplies, scrap pieces of paper, and recently listed inventory. It was not a productive place to work, because every time I couldn’t find something, I had to sort and shuffle, creating a bigger mess and frequently not finding what I was looking for.

So, I owe a big thank you to Rebecca (for letting me blog this week) and Heather (for starting the organizational theme) for forcing me to clean my messy desk. I kid you not, it only took me 15 minutes to go from the mess above to this lovely, clean desk.

(And no, I didn’t just shove all the junk onto the floor….although I did consider doing that.) I still have a big pile of receipts to file (shown in above picture) and a stack of tags taken off clothes from a consignment store that I have taken pictures of, but not yet listed or put in my inventory. But at least the receipts and tags are in their own piles and I don’t have to sort through so much stuff to find them.

When I do get around to filing those receipts, they will go here:

I pulled it out to take a picture, but you can see it in the other pictures that it usually lives under my desk. I don’t label the folders, but I file my receipts by month. At the end of the year, when our taxes are done and all the receipts have been tallied, I paperclip them together by month and put them all in a large ziploc bag and put the bag in a box. I believe the recommendation is to keep receipts for tax-related purposes for 7 years (please double-check this with your tax preparer, though).

And don’t be like me and wait until your house is full to the top with receipts before you file them away.

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Your Vehicle – Make it a “Mini-Office”

For us on-line sellers, I think one of the biggest expenses after inventory probably has to do with our vehicles. We drive around to go buy our inventory, take packages to the post office, sometimes we even use them to go pick up boxes and packing supplies from nearby warehouses.

One benefit to having your own business is getting to turn in those expenses when it comes tax time. But in order to do that, you have to have accurate records proving you used for vehicle for business.

I don’t know about most of you, but I find that my “mommy brain” has left me with precious little space to remember things like how many miles I drove and to which stores on what day. Which is why this picture shows things that are always found in my car:

I keep a mini calendar (typically one I get sent to me free….this one from 2009 was from our local cable company….but I’d buy one if I had to!), a pen and a money receipt book in my van. Whenever I drive somewhere that includes a business related stop, I record my mileage in the calendar. At the end of every month I total up the miles I drove and write it on the page somewhere, so at the end of the year I can flip through, add up 12 numbers and find out what my mileage was for the year.

The money receipt book was an idea I got from a fellow Stork a long time ago. I wish I could remember who it was and give them credit for it. At any rate, I owe that person a huge THANK YOU because this book has been invaluable to me. I use it to write myself a receipt for any time I use cash to pay for a business-related expense that I don’t get a store receipt for (garage sales!). Back to the “mommy brain” syndrome, I can’t be trusted to even come home from a morning of garage sale shopping and remember how much I spent. I jot down on a scrap piece of paper how much I spent at each sale, then total it up at the end of the morning and write myself a receipt in the book.

I think I got the money receipt book at Wal-Mart, although I’m sure a similar product could be found at about any office supply store.

One idea I have (but haven’t implemented yet) would be to get some sort of small receipt file to also keep in my car. I tend to shove receipts in my purse and then have to sort them out between business and personal expenses when I get home. A little file in my van could allow me to at least toss business-related receipts in one spot and then when I get home I would know I had them all and be able to file them appropriately at my desk filing cabinet.

Up for tomorrow, keeping track of ALL those receipts…how to file them and how long do you need to keep them?

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Inventory Tracking

I will start this post off by saying that record keeping is NOT one of my strengths. It doesn’t come easily to me and a good system was hard for me to come by. I’m more of a artistic person and less of a number-cruncher. Fortunately, my husband has been a manager of a retail paint store for a number of years and has been willing to help me with the record-keeping side of my business. I think I’m finally starting to accept (after he’s drilled it into my head for several years) that controlling inventory is important and necessary and will save time in the long run. I really hope he doesn’t read this blog, because I hate to ever have to admit that he’s right…..

The system I use to track my inventory is an item-by-item system. If I’m getting ready to tag some items, here’s what I have with me:

My calculator, a pen, my clipboard where I write down inventory numbers and cost, and my two types of tags. First I have plain marking tags (bought this huge box of 1000 at an office supply store over 3 years ago and still have some left) and I also have a Dymo label printer.

My system is pretty simple, I started with number 00001 and number each of my items sequentially. So every tag gets the inventory number on it and the price I paid for the item.

The picture above shows an example of each of my tags, the clothing item on the left was an EUC item I picked up at a consignment store. I used the blank hang tag to write my inventory number and cost, then looped the tag through the brand hang tag. The item on the right is a NWT item, so I used my Dymbo label printer to print out a label and stuck it on the hang tag of the item.

I usually sit down and label a bunch of items while I’m watching TV, hence the clipboard to write down inventory numbers and prices. Then once my clipboard paper gets full, I sit down at my computer and enter them into an Excel spreadsheet, which ends up looking like this:

When I sell an item, I remove the tag prior to packaging it up. The tags get put in my little “collection area” on my desk and they stay there until a large pile builds up.

Once that happens I go back into my Excel spreadsheet and delete out the sold items. Where I find this comes in handy is when I am forced to do inventory once or twice a year. I can print out my Excel spreadsheet and take it down to my basement and quickly go through my inventory, marking off items. I have ALWAYS caught mistakes doing this….either I made a tagging error, or found some items that accidentally made it down into my stored inventory with no tag, etc. The Excel spreadsheet is also invaluable at tax time. Come January 1st, I just print out a copy of it and that’s my total amount of inventory I have at the beginning of the year.

I hope this is helpful in giving you some ideas of ways to track your inventory. I’m certain my method isn’t the best, fastest or easiest, but it’s the one I use and it’s better than nothing! I’d love to hear comments on how you track your inventory and if you have a faster way of doing it….I’m all ears!

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More Organization – what’s ahead for this week

Hello all! It’s Jaci (jmk_akk) taking over the role has head blogger this week. I loved reading Heather’s organizational tips last week. Her posts gave me a lot of food for thought. I have a good (well, pretty good) system set up for my inventory and shipping, but there’s always room for improvement and anything I can do to streamline a process and save me some time is always a good thing!

I want to continue along the theme of organization this week and I plan to go a little more in-depth on record keeping. I think the only thing that can be more of a time-sucker than looking for an item you sold that’s buried in an un-organized pile of inventory is trying to figure out how much you paid for that item if you haven’t recorded it. There’s probably a million different methods for keeping track of your costs/profits, so I’ll share what I do, but I welcome any comments or suggestions to the process.

At some point while running your own business…..somebody is going to want to know if you’re making any money at it. For sure Uncle Sam is going to be curious, and probably your tax preparer, too. Even your spouse might want to know if you’re bringing in some money or just spending a lot of time shopping and playing on the computer. No matter who it is, having a good record-keeping system will allow you to readily know just how your business is doing.

So, as we approach tax time, if you’re overwhelmed by the receipts piling up on your desk and threatening to overtake your office….

I hope some of the tips I share this week can get that mess under control and make you feel much more organized.

If you have any suggestions for other organizational topics that haven’t been covered or you’d like to be covered more in-depth, feel free to leave a comment or email me at jaci@herecomesthestork.com and I’ll try to get them in a blog post later this week!

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Keeping Accurate Records

If you’re anything like me, this is your least favorite part of the process.  I find record keeping to be tedious and cumbersome, and a task that I always put off as long as possible.  However, no matter how much you may hate it, this is a necessary evil.  Taking the time to maintain accurate records now will save you a huge headache come tax time – and that’s headache enough on its own!  I have found a couple of ways to make the job a little less dreaded, and I’ve found a couple more than I intend to implement in the future.

The first step you need to take is organizing your desk.  Even this is a daunting task for some of us!

But this is definitely a Flylady clean sink kind of thing – if you get the desk cleared off and looking good, you’re much more likely to stick with it.

Another thing that helps me stick with it is using pretty supplies to organize with.  See that scrolly planner back there?  I bought the entire family of supplies when I found them on clearance!

This is actually a tip I learned in a webinar about organization.  It was a blogger event and Peter Walsh (from TLC’s Clean Sweep program, and a contributor to Oprah), along with Office Max, recommended this.  It made sense to me, and I’m happy to report that indeed it does work.  When all of my stuff is pretty and nice to look at, I actually use it! Revolutionary!

So after cleaning my desk off, I left only the essentials that I know I’ll use every day.  On the right you’ll see I have another small lightweight shipping scale, as well as a business card holder with ‘Thank You’ cards that get put into every package.  In the back I have an Internet address book with frequently used websites, accounts, passwords, and other handy info (so hopefully if I die, someone will come and let you know why I vanished. Yes, I actually think about things like that!)  I also keep a self-inking stamp there for Amazon packages, since we are required to label them as such.  My desk is still a bit crowded for my liking.  I thought I wanted a small desk, but I’ve found that they aren’t as great in practice as they are in pictures!

Another tip I learned from the webinar is to keep personal and professional appointments on the same planner.  Previously I’d tried to keep these separate, but found it to be too much to keep up with.  As a busy work at home mom, I’m lucky to maintain a planner at all, let alone two!  If I write down my kids appointments along with my own work schedule, I’m more likely to stick to it.  I use my planner to keep track of doctor’s appointments, after-school activities, conference calls, meetings, and deadlines.  I also always keep it on my desk, so it can’t get lost.  This makes it easy for me to refer to when on the phone – I can tell at a glance what my commitments are.

I also purchased several notebooks in varying sizes.  I use one for shopping lists, one for items I see in store and want to research later, one for items to look for when shopping, and one for daily goals.  Of course you could do all of this in the same notebook, but separate ones work out best for me.

Another thing I picked up was 3-ring binders.  I filled them with matching folders and use these for organizing my copy of customs forms, postage receipts, and other documents that I need to keep, but only short-term.  I try to go through these once a week and purge what I no longer need.  I’ve also found these binders to be perfect for storing design patterns I’ve downloaded and printed myself, and for organizing coupon fliers.  Again, having everything matchy-matchy and cute keeps me motivated to maintain!

Beside my desk I have a large filing cabinet.  I use this to hold my printer, router, modem, etc and have it convenient but not in the way.  The top drawer of the filing cabinet holds my business records and shipping labels.  Clearly labeled folders for shopping receipts, monthly bills, expense reports, mileage, etc all make it easy to keep track of your business and get ready for the tax season that is fast approaching!

And finally I have a bookcase nearby, which holds the basket of supplies I referenced yesterday.  As Cindy said, it’s very helpful to have multiples of frequently used supplies, so I keep extra scissors, tape, labels, etc in this basket.  I dump everything together and keep it within arm’s reach so I never have to run around wondering where I left the tape dispenser!

So there’s a basic setup, but what about the actual records?  Well frankly, that’s where I fall short!  I don’t know why I have such a hard time with the details, but it’s just not my thing.  One change I’d like to make this year is using the Easy Auction Tracker spreadsheet to track my inventory.  I currently ‘use’ an excel spreadsheet that my husband made for me, and while I’m sure it’s great, it doesn’t upload my inventory from ebay automatically.  That’s why I said I ‘use’ it in quotes - I really don’t!  I need something automated to make it a little easier for me.

Another improvement I want to make this year is keeping better track of mileage.  Did you know that the miles you put on your car as you shop for inventory, purchase supplies, and ship your packages is all tax-deductible?  Grab yourself a handy little book like this and keep it in your car.  Each time you make a business-related trip, write down the location, purpose, and round-trip mileage.  Tally this up at the end of each month, and at the end of the year it’s easy to add the monthly totals and use this for tax purposes.  This is a really great, easy, and perfectly legitimate tax deduction, yet I always seem to forget to do it.  I will do better this year!

So, for those of you that keep better records than I, what else should I be tracking?  Have you found it useful to run comparisons on domestic vs. international sales?  Do you have different filing systems for eBay vs. Amazon?  Leave a comment and let us know what works for you!  Every comment this week earns you an entry for an office organization kit.  Remember that webinar I mentioned?  The prize package includes items from both Peter Walsh and Office Max, and puts into practice the ‘beautiful gets used’ theory, as well as Walsh’s belief that clear storage makes it faster and easier for you to see what you need.

Lastly, I’m humbling myself here.  All week I’ve been reading your comments and compliments on my organization, and I feel like a bit of a hypocrit.  Believe me, I am not always organized!  My inventory looks great but my desk, not so much.  You saw those pretty pictures up there, and it’s true that the top of my workspace does look like that.  But what you didn’t see is that the floor looks like this:

Clearly, we all have room for improvement!

*Note – HCTS does not offer legal advice on taxes or tax deductions.  Please contact your tax professional for accurate information and guidance for your personal situation.

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