Here Comes The Stork Blog

Amazon Toy Sales

Serious September means…getting serious about toys!

Selling toys during the holiday season can be big business.  Selling them on Amazon can be even bigger.  But don’t be fooled – this is not an easy undertaking.  You can make fantastic profits, but you must be prepared to work your tail off to make it happen.

And you look a little crazy in the process.

Picture this, only with toys:

If you’re not scared off yet – good! You can do this!  But you must be prepared, and you must start right now.

Why?  Because you must sell at least 25 items between now and November 1, 2010 in order to qualify.

Every year, Amazon releases their selling guidelines for holiday toy sales.  Here they are for 2010:

Effective September 20, 2010, we will stop accepting new non-FBA sellers in Toys
& Games.*  Effective November 15, 2010, only those sellers who meet the
following performance criteria will be eligible to sell in Toys & Games from
November 15, 2010 through the first week in January 2011:

- Seller’s first sale on Amazon.com must be prior to 09/20/2010 (sale does not
need to be Toy-specific).
- Seller must have processed and shipped at least 25 orders (do not need to be
Toy-specific) during the 60 consecutive days preceding 11/1/2010.
- No greater than 1% short term order defect rate as of 11/1/2010,
- No greater than 2.5% pre-fulfillment cancel rate for the trailing 30-days
preceding 11/1/2010.
- No greater than 5% late shipment rate for the trailing 30-days preceding
11/1/2010.

*Orders fulfilled by Amazon will not be subject to the holiday season
restrictions provided your account is in good standing.

There is lots more to be said on this subject…but I can’t give the milk away for free!  Visit the Amazon section of the HCTS forums for more information on holiday toy sales.  Not a member yet?  ‘Buy the cow’ and join HCTS today!

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