Don’t Put All Your Eggs in One Basket

When creating a stand alone web site, it is best to specialize in one thing. It’s easier to drive traffic to a web site and attract a specific kind of buyer. This is not exactly the case on eBay.

eBay is…different. There is already lots of traffic. You have to get that traffic to your store.

How do you do that?

Diversify!

Let’s say you have a store selling Children’s clothing. You keep adding more clothing, more brands, more sizes, etc.
Who is shopping in your store? Who is your customer? You have to think about this.

Your customer is a Mom.

So, think about what else a Mom might shop for and add those items to your store.

Let’s make it easy for this shopping Mom. She’s already shopping for her kids.
Think, think, think…
Kids have birthdays…they might need presents. Toys!
Kids also have brothers and sisters…sometimes baby ones. This shopping Mom that is already in your store might have a baby as well. Let’s add more things she might consider buying and get her to look around a little longer.

This strategy will also help attract NEW shoppers. Someone searching for a toy or baby item will now be drawn into your store! You would have missed this potential customer by offering only Children’s clothing.

Another bonus: Clothing sales are seasonal. Birthdays and babies happen all the time. Having these items in your store can also help keep sales steady during off-season selling time for clothes.

You can apply this strategy to anything you sell:

Selling jewelry? Add jewelry cleaning items and storage containers or displays.
Selling dinnerware? Add napkin rings, napkins, table decor, silverware.
Selling hair bows? Add other hair accessories like headbands and some storage items for all those hair accessories.

So start really thinking about who your customer is and what they might be looking for.
It might be time to diversify!

Join me again tomorrow for another tip for improving your sales!