I know you really want to pick up those cameras and start snapping shots, but taking the time to properly set up will produce much better results! Yesterday we talked about backgrounds. Today we will focus on lighting.

Lighting

You are not going to get a great photograph if your lighting is poor.  There are several lighting sources to consider.

This one will fit any budget!  Open up the blinds and let the sun shine in.  Your goal is to get even, indirect light not bright, harsh light.  If your sunlight is too direct your colors will be overexposed.  Try windows facing different directions all over your house until you find the right light.

These are my personal favorite.  These lights are cool burning and produce a light similar to natural light.  They come in a range of sizes and prices.  Joann’s (the craft store) carries a brand called the OttLite. (Right now they are running a 50% off sale on all their OttLites.) You will find these other places as well, just google “Full Spectrum Lamp” and many choices will come up.

I purchased one for my desk as well as one for my husband’s desk. When I’m ready to take photos, I use both lamps on opposite sides of my background to produce nice, even lighting.

The lighting of my dreams…If you’re like me, you’ll have to save up for this one.  Here is a professional lighting kit that belongs to one of our very own Storks (thanks, Jaci for letting me use this pic!) You will not find better lighting for your eBay listing photographs. This one from Table Top Studio is priced at $425. (I told you, you might have to save up!)  Consider how many items you photograph and how much time you spend editing those photos…it just might be worth it!

Speedlites and Diffusers

Another option to consider is an attachment to your camera in the form of a Speedlite or Diffuser (or both!).  Speedlites and Diffusers help “spread out” the light so it is more even over the entire object you are photographing and not so focused like a spotlight.  You will need to search for one designed especially for your camera.  Shop around for these…the prices vary a lot! Don’t forget to check eBay for used ones as well.

Now for some Stork examples…

This is from Kim. She uses foam core board for a background and a professional lighting kit. You can see more samples of her photos here and here.

Here is a photo by Shannon.  See what a lovely background a sea grass mat can make! You can see more of Shannon’s photos here. Shannon takes most of her photos at night (when those precious 5 kids are in bed) and uses a Speedlite.

And here is a recent photo I took using foam core as a background and full spectrum lamps for my lighting.

I’d love to hear more suggestions for lighting! What is working for you?

Filed under: Better Selling Techniques, Tips and Tricks by Melisha
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